With upmar­ket part­ner retail­ers such as Moda Operan­di and Fred Segal, Metagold­en’s unique plat­form con­nects con­sumers to the lucra­tive world of NFT art invest­ment tied to a tan­gi­ble asset in the form of fine jew­el­ry and 18k gold.

The company’s quick rise to web3 influ­encer sta­tus is a result of its founder, fash­ion vet­er­an Francine Bal­lard, who saw a hole in the cur­rent NFT space and decid­ed to intro­duce the world of cryp­to to a wider audi­ence through art and mer­chan­dise that would engage women and gen­der neu­tral, free, and flu­id communities.

As a pio­neer ral­ly­ing the cryp­to curi­ous to dis­cov­er that this tra­di­tion­al­ly male-occu­pied space has immense oppor­tu­ni­ties to grow wealth, Bal­lard dis­cov­ered SmartStamp’s break­through tech­nol­o­gy of invis­i­ble, tag-less AI dig­i­tal fin­ger­print­ing. She soon iden­ti­fied how it could open up more pos­si­bil­i­ties across art and lux­u­ry to con­nect phys­i­cal assets to NFTs — pro­tect­ing authen­tic­i­ty while also advanc­ing the rev­o­lu­tion of the web3 cre­ator econ­o­my. Bal­lard imme­di­ate­ly rec­og­nized that our easy-to-use, but pow­er­ful “lab in an app” would, for the first time, allow artists and design­ers of mate­r­i­al objects to eas­i­ly link their phys­i­cal cre­ations to their dig­i­tal twins — mint­ing them for­ev­er togeth­er for future roy­al­ties on sales and clear provenance.

Two Jonathan Seliger paint­ed bronze sculp­tures, approved for cer­ti­fi­ca­tion by the artist, are now the first phys­i­cal-to- dig­i­tal­ly linked authen­ti­cat­ed art­works to be sold on a major retail­er, Moda Operan­di, in com­bi­na­tion with Metagold­en on Opensea. Cus­tomers can view the works on both online plat­forms. Buy­ing the phys­i­cal art­work comes with its coun­ter­part NFT — the mint­ed cer­tifi­cate of authen­tic­i­ty which includes the dig­i­tal foren­sics tied to phys­i­cal artwork’s fin­ger­prints —- its dig­i­tal DNA . Every inter­ac­tion with the artwork’s dig­i­tal fin­ger­prints cre­at­ed by the Smart­Stamp app is also writ­ten into a blockchain event log — accu­mu­lat­ing in an immutable, com­plete life­cy­cle record — much like a life­long pass­port for the object.

Get in touch with us to join our last beta test before we release our app to the pub­lic this summer!

METAGOLD­EN is a plat­form that con­nects con­sumers to the bur­geon­ing and lucra­tive world of NFT invest­ment through dig­i­tal art cou­pled with fine jew­el­ry and 18k gold, whose mis­sion is to edu­cate, onboard, and forge an appre­ci­a­tion for dig­i­tal art and the NFT space at large.